The Top 20 Swimwear and Surf Brand Trends Making Waves

From eco-conscious fabrics to retro-inspired cuts, the swimwear and surf industries are making profound style statements in 2025. Whether you're catching barrels or basking on the shore, these trends will keep you looking fresh and on point. Let's dive into the top 20 swimwear and surf brand trends making waves this year!

1. Sustainable Swimwear Takes Over

The push for sustainability continues, with brands embracing recycled ocean plastics, organic cotton, and biodegradable materials. Expect swimwear made from ECONYL (regenerated nylon) and REPREVE (recycled polyester) to dominate collections.

2. High-Performance Surfwear

More brands focus on wetsuits and rash guards that offer enhanced flexibility, UV protection, and quick-dry technology. Expect thinner, more dynamic materials that don't compromise warmth or durability.

3. Retro Revival: '90s and Y2K Aesthetics

The nostalgia wave is strong, from neon prints to high-cut bikini bottoms and bold colour-blocking. Brands are tapping into '90s surf culture with throwback logos, bucket hats, and sporty silhouettes.

4. UV-Protective & Smart Fabric Technology

Swimwear infused with SPF 50+ protection is becoming a must-have. Some brands are even introducing colour-changing materials that indicate UV exposure levels.

5. Earthy & Neutral Tones Rule

Minimalist shades like terracotta, olive, sand, and deep blues dominate collections. These hues blend seamlessly with nature, giving an effortlessly chic beach vibe.

6. Adaptive & Inclusive Swimwear

More brands are embracing body diversity with size-inclusive and adaptive swimwear. Features like adjustable straps, magnetic closures, and prosthetic-friendly designs are increasing accessibility.

7. One-Piece Dominance

Flattering, functional, and fabulous—one-piece suits are more popular than ever. Think deep V-necks, belted waists, and chic cutouts for an elegant yet sporty look.

8. Functional Surf Bikinis & Boardshorts

Surfers demand performance-driven bikinis with secure cross-back straps, high-waisted fits, and grippy textures. For men, ultra-light, quick-drying board shorts with seamless designs take the lead.

9. Mesh and Sheer Panels

Swimwear is getting edgier with subtle mesh inserts and semi-sheer panels. This trend adds a touch of allure while maintaining breathability and comfort.

10. Swimwear With Built-In Storage

From hidden key pockets in board shorts to bikinis with waterproof zip compartments, swimwear is getting more functional for adventurers who need to stash essentials.

11. Rash Guards as Everyday Wear

Long-sleeve rash guards are stepping out of the surf and into daily wardrobes. With stylish prints and fitted designs, they're becoming a go-to for sun protection beyond the beach.

12. Surf Ponchos & Changing Robes

Post-surf comfort is getting an upgrade with cozy, oversized changing ponchos. They're made from towel-like materials and perfect for warming up after a chilly session.

13. Tech-Integrated Surf Gear

Smart surfwear is here—wetsuits with embedded temperature regulators, surfboard leashes with GPS tracking, and even waterproof fitness trackers designed for the waves.

14. Hybrid Swimwear-Streetwear Crossover

More brands are designing swimwear that transitions seamlessly into casual outfits. Think zip-up wetsuit tops doubling as jackets or board shorts that can be worn for a night out.

15. Artistic & Hand-Painted Prints

Brands are embracing hand-drawn and watercolour-inspired designs, giving swimwear a personal, one-of-a-kind feel. Expect bold brushstrokes, abstract shapes, and organic patterns.

16. Gender-Fluid Swimwear

Unisex swim trunks, oversized rash guards, and looser silhouettes are rising as brands move toward more fluid, inclusive fashion that breaks traditional gender norms.

17. Metallic & Iridescent Finishes

A futuristic touch is coming to swimwear with shimmering, reflective fabrics. These eye-catching materials change colour in different lighting, creating an ethereal beach look.

18. Bold, Oversized Brand Logos

Brands are going big—literally—with statement logos splashed across bikinis, boardshorts, and rash guards. The logo-centric aesthetic is a nod to '80s and '90s surf culture.

19. Eco-Friendly Wax & Accessories

Sustainability isn't stopping at swimwear—surf accessories are following suit. Expect plant-based surf wax, biodegradable leashes, and eco-conscious reef-safe sunscreens.

20. Customization & Personalization

Brands are offering more ways to make your swimwear unique. From monogrammed wetsuits to mix-and-match bikini separates, customization gives beachgoers the power to express their style.

Final Wave

Swimwear and surf brands are pushing the boundaries of fashion, function, and sustainability. Whether you're a hardcore surfer or a beach lounger, 2025 brings exciting innovations to elevate your ocean-side experience. Which trend are you most excited to rock this season? Let us know in the comments!