About Belly

About Belly postcard...

Welcome to Belly, a luxurious swimwear and surfwear brand forged in the deep end of Atlantic Canada, bathed in wanderlust, the spirit of adventure, and inspired by you. 

This trip began in 2016 and has evolved over the years. Our two pillars, party people and excellent swimwear have guided us in weird and wonderful ways.

"Belly" is a favourite nickname our family picked up from childhood. It's followed us through the mud and into the mountains. It represents what we value most: family, friends, travelling, chillin and swimwear.

Our mission is to protect the ocean's integrity and ensure the prosperity of future generations, one exceptional swimsuit at a time. When you order with us, proceeds from every order are directed toward preserving the durability and vibrancy of coral reefs and coastlines worldwide. We're proud to partner with Only One, a renowned organization in environmental conservation. Together, we make a difference!

We use state-of-the-art technology, industry-leading production methods and eco-conscious materials like organic cotton. In our commitment to sustainability, we also repurpose items found in the ocean, such as fishing nets, various plastics, and old swimwear. These materials are carefully collected, cleaned, and transformed into prime swimwear, ensuring they don't contribute to ocean pollution.

At Belly, every swimwear and accessory is crafted with care, made-to-order. This means the items listed in-store only come to life when you order them. We don't mass-produce the designs, ensuring each piece is unique and tailored to your preferences while also helping to eliminate excess production waste.

We deeply appreciate you choosing Belly for your swimwear journey. We're more than just a brand; we're a community, and we're thrilled to be a part of your next adventure.

See you at the beach!

Aaron Belyea | Founder

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