About Belly

Strength, beauty, untamed. Welcome to Belly, a spicy surf brand forged in the deep end of Atlantic Canada and inspired by you. We tailor innovative swimwear for your body's niche to ignite and empower your confidence. Our mission is ocean preservation for all generations, one exceptional swimsuit at a time—a reminder to unleash your inner stellar. We're proud to partner with Only One, a renowned organization in ecological preservation. Proceeds from every order help keep oceans and beaches clean, coral reefs vibrant and coastal tree populations lush worldwide. Together, we make a difference.

"Belly" is a family nickname picked up from childhood and celebrates what we value most: people and the ocean. We've too many positive memories and experiences with family and friends at the beach to count. We're grateful to have grown up travelling with beautiful coastlines and people in every direction, swimming the highest tides in the world, and living within unique coastal cultures and fashions our entire lives.

We cordially invite you to join us on this exciting aquatic odyssey. As we stitch and sew life's ebbs and flows into every piece and process, we sincerely appreciate you choosing Belly for your swimwear selections and wilder adventures. Your support means the world to us. See you at the beach!