About Belly

About Belly postcard...

Welcome to Belly, a luxe swim and surf brand forged in the deep end of Atlantic Canada, inspired by you. This journey began in 2016 with the sole purpose of designing swimwear that empowers people to feel their most confident. Our two pillars, party people - excellent swimwear, have guided us in weird and wonderful ways.

"Belly" is a spicy nickname our family picked up from childhood. It's short for Belyea, and represents what we value most: family and travel. We grew up on the pristine Atlantic coastlines, and are grateful we caught the 'travel bug' early. We thrive on that new trip high, the nostalgic feeling of revisiting a familiar place, and from the food to the fashions - all things coastal culture.

Our mission is ocean preservation for all generations, one exceptional swimsuit at a time. As we evolve, we stitch and sew the ebb's and flow's of life into every piece and process.

When you order with us, you're not just buying a swimsuit but contributing to a global cause. Proceeds from every order help preserve coral reefs and coastlines worldwide through constant planting, maintenance and sanitization efforts.

We're proud to partner with Only One, a renowned organization in environmental conservation. Together, we make a difference and invite you to be part of this oceanic odyssey.

We use state-of-the-art tech and industry-leading production methods to ensure every piece is good for you, for us, and for the environment. For example, we use materials like organic cotton and repurposed items found in the ocean, such as fishing nets, various plastics, and old swimwear.

All swimwear and accessories are carefully crafted and made to order. This means the items listed in-store only come to life when you order them. We don't mass-produce the designs, ensuring each piece is unique and tailored to your preferences while also helping to eliminate excess production waste.

A message from the founder: "We sincerely appreciate you choosing Belly for your swimwear journey. We're more than just a brand; we're a community, and excited to be a part of your next adventure. Unleash your inner stellar. See you at the beach!" - Aaron Belyea

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