About Belly

Feel the wave, be the change. It's confident swimwear with a conscious mission.

Welcome to Belly — a spicy surf brand born on the vibrant Atlantic coast of Canada, where strength, beauty, and the untamed power of the ocean inspire everything we do.

At Belly, we’re passionate about crafting bold, confidence-igniting swimwear while fiercely protecting the waters we love. Through our partnership with Only One, every swimsuit purchased helps preserve oceans, beaches, and coral reefs for future generations.

The name “Belly” — a beloved childhood nickname — reflects our roots in coastal culture and memories made swimming in the world’s highest tides. It’s a tribute to salty skin, sandy toes, and the thrill of catching the perfect wave.

Whether you’re bodyboarding, diving in, lounging under the sun, or getting barreled, Belly is made for the way you play. 

Swim strong, love longer. See you at the beach!