About Belly

Feel the wave, be the change. Confident swimwear with a conscious mission. 

Welcome to Belly—a spicy surf brand born on the vibrant Atlantic coast of Canada, where strength, beauty, and the untamed power of the ocean inspire everything we do. The name “Belly” is a beloved childhood nickname that my younger brother was given. It reflects our past and future memories, travelling, and roots on the coast, as we evolve and flow like water. It’s a tribute to the highest tides, salty skin, sandy toes, and the thrill of catching the perfect wave.

At Belly, we’re passionate about crafting bold, confidence-igniting swimwear while fiercely protecting the waters we love. Through our partnership with Only One, every swimsuit purchased helps preserve oceans, beaches, and coral reefs for future generations.

Whether you’re bodyboarding, lounging in that sun, or getting barreled, we're ready for the way you play.

Swim strong, love longer. See you at the beach! - Aaron Belyea, Founder